Indian companies target children to push green messages ... and sell products

Wipro, Unilever and other India-based businesses are tapping into the younger generation to promote sustainability. Does it matter that the end aim is to increase sales?

As the UN finalises the new sustainable development goals to replace the millennium development goals, India is a living example of the importance of ensuring that growth is sustainable.

India ranked 155th out of 178 countries in a recent survey on environmental quality and came almost last in air pollution exposure. Thirteen of the 20 most polluted cities in the world are in India, according to a WHO survey.