Windows 10: it launched so quietly you may have missed it

Despite the lack of flourish and giant ads, a lot rides on the success of the new Windows version for Microsoft and its chief executive

Twenty years ago the launch of a new version of Windows merited midnight store openings and a seven-figure payment to use a Rolling Stones song in ads celebrating the new Start menu. Early on Wednesday the release of Windows 10 happened silently, with millions of computers around the world updated over the internet.

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