Facebook's second-quarter earnings call points toward focus on video content

Company's second-quarter earnings were better than expected - its ad business was up 43% - and its stock rallied after initial slump in after-hours trading

You'll be seeing a lot more video on Facebook in the near future, and your musings will be easier to access. CEO Mark Zuckerberg told investors on Wednesday's second-quarter earnings call that "connecting people with more great video content is an important part" of the company's future, and the company will improve its searchability - Facebook has already indexed some 2tn posts.

Users had sent out some 40% more videos to their lists of friends and followers, Zuckerberg said, and the company was encouraging them to share still more. (Facebook's own video advertising is more valuable per advertisement than its text and image ads.) "This quarter we updated our newsfeed ranking to help people see more videos they care about," Zuckerberg said.