Je Suis Cecil: the roaring trade in commemorative lion merchandise

From a 1,500 gold-plated mobile phone to a dedicated Beanie Baby, you can now mark the passing of the world's most famous lion in unsuitable style. It's what he would have wanted

And so we mourn the death of Cecil, the most important lion in the world, in the only way our fragile and clumsy human emotions can allow us: with cash-in merchandise, the gaudier the better. Goldgenie was the first on the scene with the 1,580 HTC One M9 mobile phone emblazoned with Cecil's once-majestic silhouette, and 90s pension fund alternative Beanie Babies was quick to issue a memorial Cecil cuddly toy. RIP Cecil. It's what he would have wanted.