This Is My Jam shuts down after losing battle for the open web

The music discovery service was created for a web that no longer exists, its founders say

Music discovery site This Is My Jam is to close after four years, citing the difficulty of running the music-focused startup in an age of increasing online centralisation and ever-stricter copyright regimes for embedded audio.

The site, founded by London-based former Last.fm employees Matt Ogle and Han Donovan, allowed users to highlight a single song as their "jam", and share it on other social networks, as well as listen to a playlist of all their friends' selections. That approach, described by Donovan as "notable data" rather than big data, made the service popular with fans eager to explore niche favourites as well as keep up with the latest releases.