Milk price row: Somerset farmers fear for future as retailers ‘drop, drop, drop’

James Hole's family have kept cows for generations. This year his farm will make its first loss - as he says supermarket price cuts are making his work impossible

James Hole cannot remember a time in his childhood when he wasn't helping out on the farm. "I've always been on the farm. We're a farming family, that's what we do. I suppose, yes, I'm proud of that," he said.

One of six children, the Somerset dairy farmer and his family have been looking after cows for four generations. His 15-month-old daughter is already putting on her wellies and walking down with him to see the herd.