'This is my name': businesses called Alphabet react to Google’s rebranding
by Nicky Woolf from Technology | The Guardian on (#H3KQ)
Google restructuring pushes companies' search results right down the page - with alphabet.com, owned by BMW, reviewing 'trademark infringement'
One day after Google's reorganisation under the umbrella brand Alphabet, you have to dig through three pages of internet search results just to find a single reference to an alphabet of any other kind - and when you do, you find Alphabet, a fleet-car services company owned by German auto giant BMW.
The Google rebrand surprised BMW, according to Agence France-Presse, and is particularly awkward because the companies are competing with each other in the area of car automation, and on Monday BMW announced the purchase of HERE, a Google Maps competitor, from Nokia for $3.1bn, according to AFP.