BBC3 ad spend to triple as TV channel set to close

Corporation will spend nearly half its advertising budget for paid-for media on promoting launch of online-only channel

The BBC has announced that half of the advertising budget it spends on paid-for media this year will be spent solely on promoting the launch of an online-only TV service to replace the BBC3 TV channel.

The corporation said it intends to almost triple BBC3's budget that is focused on paid-for media, ad space bought on commercial media and not through the use of BBC TV, radio and online inventory, in the year to the end of March 2016.