Article H9MX No one wants games designed by spotty nerds? Get real | Keith Stuart

No one wants games designed by spotty nerds? Get real | Keith Stuart

by
Keith Stuart
from Technology | The Guardian on (#H9MX)
You'd think John Cridland, as head of the CBI, would know a bit about the games industry. Instead he comes out with a staggering haiku of ignorance

Hi, I'm a bit confused. Is it still 2015 out there or have I somehow gone 30 years back in time? It's just that, this morning, I saw the Independent's interview with John Cridland, director general of the Confederation of British Industry. The role of this organisation, according to its incredibly dull website, is to promote and provide a voice for British businesses - so you'd think its director general would know a little bit about, say, one of the UK's most vibrant and dynamic creative sectors. But this is what he had to say about video games, which he recognises as an important growth industry:

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