Samsung and Apple battle over the smartphone ‘floating voter’

Samsung UK boss says only 20% of smartphone buyers willing to switch between iOS and Android

Samsung and Apple are fighting over the technology world's equivalent of the "floating voter", according to Samsung's president of UK and Ireland.

Andy Griffiths said customer loyalty to the two companies means most people never consider switching between Android and iOS, so the brands are actually competing for only 20% of customers in the UK.