Age ratings enforced for UK-produced music videos on YouTube and Vevo

Videos made in the UK by artists signed to major labels will be classified before release, in measures meant to protect children from unsuitable online content

Clear age ratings will be displayed on UK-produced music videos on YouTube and Vevo, as the government seeks to protect children from inappropriate content online.

The new measures, which have been agreed voluntarily by parts of the music industry after a government initiative, will apply to videos that are deemed unsuitable for children and are produced in the UK by artists who are represented by major labels.