H&M's $1m recycling prize is clever but no solution to fast fashion

The retail giant's foundation is calling for innovative solutions to waste and pollution but critics say it's just a way to keep the wheels of fast fashion spinning

H&M, one of the world's largest fast fashion brands, has launched a a1m ($1.16m) recycling prize in an effort to engage innovators, technologists, scientists and entrepreneurs to find a solution to a growing problem in the clothing industry: waste and pollution.

The Swedish brand's foundation, the H&M Conscious Foundation, announced the Global Challenge Award to "catalyse green, truly groundbreaking ideas" that will "protect the earth's natural resources by closing the loop for fashion".