Article K6ZY Before Google's new logo, vaginas and goldfish: five other tech redesigns

Before Google's new logo, vaginas and goldfish: five other tech redesigns

by
Hannah Jane Parkinson
from Technology | The Guardian on (#K6ZY)

As the technology corporation introduces its brand new logo to the world, we take a look at other tech brand reinventions

Google, the company now owned by Alphabet, (do keep up) has unveiled a new logo, replacing probably the best known tech branding in the world. The new logo, in a typeface cheekily (but accurately) titled "product sans" is thought to be cleaner and easier to read but also - crucially - quicker to load.

This isn't the first time Google has played around with its logo, previous changes include the time the company altered the kerning (positioning of the letters), shifting the "g" and "l" letters by a single pixel each (see below).

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