Mining industry's new 'coal is amazing' TV ad labelled desperate
by Oliver Milman from on (#KJV2)
Green groups criticise 'ludicrous' Minerals Council of Australia ad which claims coal creates 'light and jobs' and 'can now reduce its emissions by up to 40%'
Australia's mining industry has launched a new ode to coal in the form of a major advertising campaign that hails the mineral's ability to "create light and jobs", as well as claiming that new technology will drastically slash its emissions.
Related: For Tony Abbott, it's full steam ahead on coal, 'the foundation of prosperity'
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