Article MG5D Is Uber's ultimate goal the privatisation of city governance?

Is Uber's ultimate goal the privatisation of city governance?

by
Jathan Sadowski and Karen Gregory
from Technology | The Guardian on (#MG5D)
Story Image

The taxi app faces many obstacles to its plans for city transport, making its battles with existing cab services merely the beginning

It's been a busy summer for Uber. In San Francisco, the app-based transportation service and world's richest startup is testing on-demand mass transit with its Smart Routes offering - essentially carpools running bus-like routes. Elsewhere, Uber is expanding into China, raising $1.2bn to back a push into 100 Chinese cities over the next year.

To build its Eastern empire, Uber is maintaining its infamously aggressive tactics by hiring an "elite team of launchers". The job advertisement sounds like Uber is looking for CIA operatives, not brand ambassadors: "At base, this job entails being dropped into a city or country where Uber has zero brand and physical presence, quickly figuring out who and what make that city run, and then building a new business from scratch - in a matter of weeks - which sets Uber up for long-term success".

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/technology/rss
Feed Title Technology | The Guardian
Feed Link https://www.theguardian.com/us/technology
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments