Deezer to take on Apple Music with launch of UK ad campaign

Warner Music company to air first commercial during Channel 4's Gogglebox on Friday following equity stake deal with broadcaster agreed in June

Deezer, the music streaming service part owned by Warner Music proprietor Len Blavatnik, is to launch its first-ever UK TV ad campaign to fight the arrival of rival Apple Music.

Deezer, in which Blavatnik's Access Industries group has a minority stake purchased for $130m (84m) three years ago, launched in the UK in 2011 but has never launched a major advertising campaign.