Peace app creator pulls top ad blocker because its success 'doesn't feel good'

Tumblr co-founder Marco Arment said benefits of removing ads for iPhone iOS 9 users does not outweigh possible damage to content that depends on revenue

The maker of Peace, a bestselling ad blocker for iPhones, has pulled the app just days after its launch saying the app's success "just doesn't feel good".

Marco Arment, co-founder of Tumblr and creator of the Instapaper reading app, launched Peace on 16 September. The $2.99 app became the bestselling app in Apple's iTunes store almost overnight.