Kardashians blaze a trail as celebrities seize control of their digital brands

The sisters have launched their own internet channel, the latest and most popular of a new genre that is revolutionising celebrity culture

The idea seems to be one from some dystopian novel: a world where every celebrity has their own internet channel, exhaustively promoting their brand to eager fans, who pay to tune in and watch their favourite stars selling themselves online.

In truth, that future is already upon us. This month, four of the five Kardashian/Jenner sisters - Kim, Khloi(C), Kendall and Kylie - launched their own subscription-based digital hubs through media company Whalerock Industries. Fifth sister Kourtney's hub is in the pipeline.

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