YouTube football channel Copa90 takes on big broadcasters with new ads
by Stuart Dredge from Technology | The Guardian on (#NX2V)
British sports channel has more than 1m subscribers, but YouTube is giving it a promotional push like it did for Zoella and Vice News in 2014
When media types talk about YouTube and football, there is often speculation that Google's online video service will at some point throw its hat into the ring for live rights - whether the Premier League or World Cup.
Yet the company's latest football move is more about backing the underdog, British channel Copa90, with a high-profile advertising campaign involving online ads and billboards around London.
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