Ecomodernism launch was a screw-up of impressive proportions

Our attempt to launch a new environmental political movement in the UK was certainly ill-timed but is hopefully not doomed

Well that was interesting. Last week I and a few other people attempted to launch a new environmental political movement here in the UK. If you count alienating most of your potential supporters on the very first day as a sign of success, I think things went rather well. If not ... well, I'll get to that in a minute.

The movement is "ecomodernism", an attempt to transcend some of the political polarisation in current environment debates with a recognition that human ingenuity and technological innovation offer immense promise in tackling ecological challenges, even as poverty in developing countries is reduced and - hopefully - eradicated altogether.