In the US, radio audience continues an upward trend
by Thomas from The SWLing Post on (#QAVN)
(Source: CNN Money via Andrea Borgnino)
It turns out that radio still gets results.
Amid all the changes in television and digital media, a report from Nielsen released Tuesday found that radio's nationwide audience reached an all-time high during the second quarter of 2015.
According to Nielsen, about 245 million Americans ages 12 and up used radio during the that span.
It was a continuation of an upward trend for radio, which has seen its national audience swell to record highs in each of the last two years. In the first quarter of this year, radio eclipsed television as the country's top reaching medium.