Music on your TV – Britain gets its rival to Spotify and Tidal

Electric Jukebox isn't an app and charges no monthly fees - but will customers want to pay 179 for a new device to play music?

It has become a music industry mantra that streaming is the future of music, yet the public have been notably unexcited about the prospect of paying monthly subscriptions to use an app. Launches this year from Tidal, run by Jay Z, and Apple have been met with more shrugs of indifference than shrieks of excitement, but a new British company hopes to buck the trend.

Electric Jukebox comes with the usual stream of musical endorsements - even if Robbie Williams, Alesha Dixon, Sheryl Crow and Stephen Fry constitute a less starry line-up than Tidal's Beyonci(C), Madonna, Rihanna, Kanye West et al - but the company claims this first UK entry into a field dominated by the Swedish firm Spotify is offering something new: the chance to turn your TV into a jukebox.