PewDiePie: how the YouTube king clocked up 40m fans and 10bn views

Felix Kjellberg stars on US chat shows, is fighting off TV offers and has written his first book. But his online life remains top priority

With 40 million fans, YouTube star Felix "PewDiePie" Kjellberg could have his pick of broadcasters if he decided to move into television. But the man whose channel has more than 10bn video views plans to stick with his online community.

Television is just another promotional channel for his online work, rather than the next rung of the entertainment ladder, he argues.