New wave of podcasts aimed at younger, wider audience

Former Spotify boss heads team hoping to attract reality TV fans to format

As listeners look forward to the return of hit US true-crime podcast Serial, audio producers are hoping to recreate its success with a new wave of podcasts aimed at the reality TV generation.

An audio diary by teenage cancer survivors and subjects as diverse as life in an inner-city gang and on a remote farm are among the projects planned by Acast, a Swedish podcast platform that received investment of 3.2m in May to develop internationally.

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