Call centre Help Direct UK fined £200,000 for thousands of spam texts

ICO had sent enforcement notice, which company ignored, after nearly 7,000 complaints about unsolicited messages regarding PPI claims and bank refunds

A call centre has been fined 200,000 for sending thousands of spam texts that prompted almost 7,000 complaints in one month alone.

Swansea-based Help Direct UK used unregistered sim cards to send the messages, a common practice by companies trying to avoid the mobile networks' spam detectors, the Information Commissioner's office said.