Notes on a scandal: using technology to improve a company's reputation
by Carly Chynoweth from on (#S2QW)
Technology can help companies like VW manage and rebuild their reputation but it's not a magic bullet and must be used ethically
It has been a good few weeks for anyone who likes to indulge in a bit of corporate schadenfreude: Volkswagen's emissions scandal and the cyber-attack on TalkTalk have kept consumer and business news sites busy analysing what happened and how the companies involved should respond. Put either company's name into a search engine and the results include plenty of links referring to these events.
And they are far from alone. Any business can find its name connected to bad news online, whether it is a review from a disgruntled customer or a report about a legal case.
