Josh Ostrovsky: ‘The internet is like a giant weird orgy’

Instagram superstar, comic, rapper ... and plagiarist, too? Meet Josh Ostrovsky, aka the Fat Jew

The internet sensation and now memoirist Josh Ostrovsky, aka the Fat Jew, is 15 minutes late to meet me, which is annoying because he's actually chatting with a friend right outside this coffee shop window. He's wearing a hoodie, novelty sunglasses and a gold necklace that reads "Life" in Hebrew. He's a big man with a shaggy afro which, when he spends time on it, can be manipulated into a kind of unicorn's horn. Today it's not a horn. People recognise him. Passersby look impressed. We're in an area of Brooklyn called Dumbo, and I'm sitting inside the cafe with two of his publicists, who insist on being present throughout the interview. It is all weirdly corporate, given that Ostrovsky's an Instagram comedian; but last March, Time magazine named him one of the "30 most influential people on the internet".

He started out as an entertainment reporter and a member of the rap group Team Facelift, but since 2013 Ostrovsky has become increasingly famous for his vastly successful memes and viral videos. On Instagram, as @thefatjewish, he has 6.4 million followers. Fans include Miley Cyrus, Katy Perry, Kanye West and millions of teenagers. Consequently, as Time explained, "brands have started to pay him for exposure to that audience"; these brands include Stella Artois, Burger King, Apple and Budweiser. Some of his videos are perceptive and funny: for example, when he staged a spinning class for homeless people on Citi Bikes that weren't in use ("Indoor cycling is not available to everybody. I want the homeless people of New York to have really gorgeous bodies."). When the Minnesota dentist Walter Palmer incurred the internet's wrath for shooting a much-loved lion while big-game hunting in Zimbabwe, Ostrovsky posted on Instagram a photograph of the cowardly lion from The Wiz with the caption: "Going to start dressing like a Lion. That way cops know that if they kill me. White people will avenge me."