Advertising Standards Authority bans set of ‘misleading’ BT Sport adverts
by Press Association from Technology | The Guardian on (#TXS8)
Adverts attracted 26 complaints for saying BT Sport was 'free' for existing customers when they in fact needed to renew a contract
A number of ads for BT Sport have been banned for making misleading price claims.
The campaign, including newspaper and television ads, all referred to the telecoms operator's Champions League coverage and said BT Sport was "free" for those signing up to or renewing broadband and TV packages.
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