Bullying tactics: brands can't squeeze suppliers if they're serious about sustainability

A more sustainable supply chain is needed, but will only emerge when the breakdown in trust between suppliers and buyers is resolved

Majestic Wine this week announced the removal of its chief buyer after its pre-tax profits dropped by almost half. Supply chain relations at the ailing retailer have been tense ever since it asked suppliers to stump up cash towards its new warehouse.

Regrettably, such practices are all too common. Global brewer Carlsberg is also facing animosity from suppliers after following the likes of Diageo, Halfords and Mars and extending its payment terms to 93 days.