Pooductive: the toilet chat-app raising awareness of sanitation

Startup, in partnership with UN-Water initiative, wants to get people messaging and playing games on the loo

Mobile app Pooductive sounds like a silly gimmick: a smartphone app for messaging and playing games with strangers while sitting on the toilet.

However, the app has a more serious aim: raising awareness of the 2.4 billion people in the world who do not have access to improved sanitation and clean water.