Jeff Bezos 1-0 Elon Musk: Blue Origin New Shepard lands successfully

Amazon and Blue Origin boss Jeff Bezos has beaten Tesla and SpaceX's Elon Musk to the first space rocket landing saying it 'can look easy'

Jeff Bezos, Amazon founder and head of space privateer firm Blue Origin, has taken to Twitter to brag about the "rarest of beasts", a reusable space rocket that can land vertically. (Unsaid: unlike Elon Musk's many exploding SpaceX rockets.)

After the many "almost" tweets from Musk, as his rocket very nearly landed before actually exploding or, as he put it, suffered "rapid unscheduled disassembly", Bezos showed he is no longer playing catchup in the tech billionaire space rocket race as his New Shepard touched down.