Beautiful examples of hand-drawn packaging from around the world

See sample pages from this book at Wink.

Hand lettering stands out because everyone has access to computer layout applications now. The warmth and quirky character of hand lettering has great appeal, and for certain kinds of applications (beer labels, artisanal food packages, personal services, some book covers) it's the top design choice. Outside the Box, by Gail Anderson, a former senior art director at Rolling Stone, is loaded with sketches and finished work from the portfolios of the best hand letterers working today. It inspired me to pull out my sketchbook and do some hand-lettering like I used to do in the late '80s when bOING bOING was a print zine.

Outside the Box: Hand-Drawn Packaging from Around the World
by Gail Anderson
Princeton Architectural Press
2015, 256 pages, 8 x 1 x 10 inches (paperback)
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