Selling better, not more: can Patagonia shake up Australia's clothing industry?

Sustainability pioneer Rick Ridgeway on how the company plans to expand in Australia without compromising its values and why critics of 'that' ad are wrong

In January, Rose Marcario, chief executive of sustainable outdoor clothing chain Patagonia wrote an open letter to Australia's environment minister, Greg Hunt, making clear Patagonia's (and 17 other businesses') opposition to the expansion of the Abbot Point coal terminal in Queensland.

Marcario argued that the dredging scheme - which is yet to be given the go-ahead - could "fundamentally damage a region of internationally significant ecological significance", namely the Great Barrier Reef marine park.