Priscilla Chan and Mark Zuckerberg's 99% pledge is born with strings attached | Devon Maloney

The couple's initiative is a huge gesture - but even by extreme giving, they can never buy their way out of the inequality their wealth and power creates

It's refreshing to see two prominent billionaires even paying lip service to upending plutocracy. And of course, considering the dire state of the global wealth gap, it would be counterproductive to do anything that could discourage future extreme giving from the wealthy.

Mark Zuckerberg and Priscilla Chan welcomed their newborn daughter Max into the world on 1 December with a joint open letter on Facebook promising her all sorts of things and announcing a philanthropic initiative involving 99% of their shares going to worthy causes.