IBM pulls #HackAHairDryer campaign admitting it 'missed the mark'

Women in science and technology had criticised the campaign as sexist and misjudged after it asked them to conduct experiments with hairdryers

IBM has discontinued a campaign encouraging women to get into technology by asking them to "hack a hairdryer" after widespread criticism from women in the industry.

The company admitted the campaign "missed the mark for some" and apologised.