Explicit sex ads were 'irresponsibly placed' in children's smartphone app

Parents complained after adverts featuring naked women appeared in the My Talking Tom game

A company promoting sexual liaisons using pictures of a naked woman has been reprimanded for running ads in a children's smartphone game.

The Advertising Standards Authority received complaints from parents after they discovered their children had seen the explicit ads, which included the line "wanna fuck?", within the My Talking Tom app.