Article X76R Episode 668: Frank Sinatra's Mug

Episode 668: Frank Sinatra's Mug

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from NPR: Planet Money on (#X76R)
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Frank Sinatra poses for a mug shot after being arrested and charged with "carrying on with a married woman".

Michael Ochs Archives/GettyImages

When you die you can pass on your money to your kids. You can leave them your car and your house and your tropical parrot collection.

But your image-what you look and sound like-that's a trickier issue. Especially when it's the most valuable thing you own. Today on the show: How Frank Sinatra's family made his image, and maybe yours, last forever.

Music: Frank Sinatra's "I'm Gonna Live Till I Die", "The Best Is Yet To Come", and "All Of Me". Find us: Twitter/ Facebook/ Spotify/ Tumblr.

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