Celebrity personalities join Tinder to encourage organ donation on NHS

High-profile names including Olympic gold medallist Jade Jones will promote campaign designed to highlight the difficulty in finding an organ match

Young people hoping for a date on Tinder will be exposed to a different kind of match over the next fortnight after the popular app joined up with the NHS to raise awareness about organ donation.

Users who swipe right to match three high-profile personalities involved in The Wait campaign will be reminded of the delay many face when trying to find a suitable organ match and will be encouraged to register as potential donors.