Hashtag backlash: marketing campaigns that turned into social media disasters

Guardian Australia looks back at some advertising efforts of 2015 that met with stinging criticism online, including Woolworths' ill-fated Anzac Day campaign

"Never profiteer off other people's suffering."

Dr Brent Coker, an internet marketing expert from the University of Melbourne, says that is the fundamental rule any marketing or advertising agency should stick to when promoting a brand.