Article Z5AG Telegraph criticised by watchdog for 'misleading' Michelin advertorial

Telegraph criticised by watchdog for 'misleading' Michelin advertorial

by
Jasper Jackson
from Technology | The Guardian on (#Z5AG)

Advertising Standards Authority rules article and video on Telegraph.co.uk did not make it clear they had been paid for

The Telegraph has been reprimanded by the advertising watchdog for failing to adequately label an online advertorial for Michelin tyres.

The Advertising Standards Authority said the article and video on Telegraph.co.uk, which compared Michelin tyres with an unnamed budget brand, were misleading and did not make it clear they had been paid for.

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