Comment 28W Re: big data in auto marketing

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Big Data: everybody wants some

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big data in auto marketing (Score: 1)

by carguy@pipedot.org on 2014-06-24 13:17 (#28T)

http://www.autoextremist.com/current/2014/5/27/big-data-talks.html
Amusing editorial -- starts out straight, then turns into fiction.
Since I was sworn to secrecy, the only thing I can say about the location is that Big Data resides in a bunker-like facility sheltered in a deep forest in one of the states surrounding the Great Lakes. You'd never know that it exists, because there's a popular bar in front of it that's a favorite of the locals. Little do they know that the guy they know as "B.D." is in fact, the man himself: Big Data.
After the comely PR woman (complete with plaid shirt, tight jeans and a pair of kick-ass boots) plied me with Leinenkugels and a couple of brats, I was ushered out back and then guided down steps to a well-lit tunnel that I'm guessing was about 100 feet in length.

Re: big data in auto marketing (Score: 1)

by zafiro17@pipedot.org on 2014-06-24 14:26 (#28W)

Awesome read, and I love the ending:
B.D.: Nice chatting with you. Oh, and one more thing?
AE: What's that?
B.D.:There's one thing Big Data can'tdo.
AE: Really? What's that?
B.D.: Big Data can't compensate for a shitty, ill-conceived product or a really dumb idea.
Hope those youngsters over at Hacker News are listening - they seem to think data and algorithms are all it takes.

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