Story

I don't think we're in any kind of danger of being irrelevant. These kinds of websites regroup a technical audience that cares deeply about a particular subject, so that they can have (hopefully) enlightening conversations and learn about the latest discoveries in their field. That is a completely different mission objective than a website which, the summary admits, is basically all over the place with extremely shallow content. http://buzzfeedminusgifs.tumblr.com This website does a good job of showing just what we're dealing with here...

Just look at pipedot. It doesn't have a huge community, but it doesn't have to. There's still quality content in here. This site is "threatened" by buzzfeed the same way indie games are "threatened" by AAA games: not at all since they address different audiences.

That is, until site owners decide they want to chase the big crowd. But that's not because the site doesn't work, it's because the owner has dollar signs in his eyes.