Story

Looks like they could use some assistance, but I'm not sure if it's a marketing person they need or just someone to knock them about the heads and convince them they're not qualified to enter a market as complicated and nuanced as women's fashion. Those models scare me off. The one grimacing almost makes it look like wearing the bracelet is painful or unpleasant, so that makes it a thing to avoid. The bracelet looks a bit ugly, too. This is a job for Apple or Samsung, working in close partnership with Chanel or Donna Karan [sp] or equivalent. They are way, way out of their comfort zone.

Then there's the functionality aspect - is this just functionally the equivalent of the smart watch, which is, itself, struggling? The article makes it clear we'll have to wait until October to find out what it even does!