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The amount of fanfare given for this announcement is much more than is warranted, but in any case I wish the team well. Based on one thing though, I do believe they have already shown that this fork is more an ideological exercise than an effort to make a distro that is better for users. Picking a name is important and the team has failed miserably. If you have to explain how to pronounce it, you lose interest of potential users. Why not just pick a simple name?