Story

Why are people so against the advertisers? I'm not a huge fan of most web ads, but fighting click fraud seems like a nobel goal. If I pay for advertising, I'd like to ensure that I'm paying for the right number of views.

On the otherside, if your ad is being distributed widely enough to enough sites, advertisers aren't being stolen from. They are just paying higher rates than they realized. Instead of paying 0.10 US per ad view they may actually be paying 1.00, if 1 out of every ten views is fraudulent. Like any kind of ads, they have to do their own calculations to see if they are getting enough return on their spending.