by Babu Mohan on (#586A3)
The carrier is working on a new technology to allow marketers to identify users across various devices and serve them targeted ads.What you need to knowAT&T CEO John Stankey has revealed that the carrier plans to introduce phone plans subsidized by ads as soon as a year from now.The carrier is hoping to sell ads at higher rates by "fine-tuning ad targeting."AT&T WarnerMedia is also expected to roll out an ad-supported tier of HBO Max next year. AT&T is planning to revive the idea of ad-supported phone services. In an interview with Reuters, CEO John Stankey revealed that the carrier is hoping to offer wireless phone plans subsidized by ads "in a year or two.""I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill, " Stankey said.Ad-supported phone services were first rolled out in the early 2000s by carriers like Virgin Mobile and Boost Mobile. As noted by...