by Harish Jonnalagadda on (#547EY)
McLaren just doesn't have brand recognition outside of Formula 1.OnePlus confirmed last week that it was ending its partnership with McLaren. The collaboration with the Formula 1 outfit kicked off in 2018, and resulted in two phones: the OnePlus 6T McLaren Edition and the OnePlus 7T Pro McLaren Edition.It is sad to see the partnership fizzle out, and while OnePlus didn't say why it wasn't renewing its deal with McLaren, it's easy enough to guess. Lackluster sales likely played a part, but there's also the question of synergy: it never made much sense for OnePlus to team up with a Formula 1 outfit. McLaren isn't a recognizable name in countries where OnePlus sells most of its phones.The McLaren collaboration was focused on speed — what better way to highlight speed than partnering with a Formula 1 outfit? — but the resultant devices didn't differentiate themselves enough from OnePlus' regular phones. And with OnePlus effectively shutting down its European business earli...