by Hannah Marriott on (#4QXFQ)
With the Green Carpet Fashion Awards opening in Milan, the eco pioneer explains why the once-unfashionable concept is a winnerEthical fashion used to be unfashionable. When Livia Firth launched her consultancy, Eco-Age, a decade ago, she says, “it was something no one was talking aboutâ€. During the current round of fashion shows – from Extinction Rebellion’s protests to dresses made from recycled plastic bottles – people have talked about little else.In the last two months, says Firth, “we have turned a corner finally. It is a beautiful moment, but it is also very dangerous. Fast fashion is the first offender in sustainability and there is greenwashing at a level there has never been beforeâ€. Continue reading...