by Fnord666 on (#5YJ81)
hubie writes:Hostile Media Perception theory (HMP) is a theory about mass communication that says a partisan perceives bias when presented with neutral coverage of news from a source deemed to be opposite to their political leanings. It also suggests that reading news from a source perceived as politically biased might decrease their willingness to share it with others and vice versa. A paper in Royal Society Open Scientist reports on tests conducted to measure this effect. They took two "hot button" topics, police conduct and COVID-19 restrictions, and presented them to people as a headline and short report. The news items presented were real stories and presented in a neutral manner, but they manipulated the banner graphic on top of the headline to appear that it came from either Fox News or CNN.Their results showed that perceptions that a news source is biased depends upon both the political leaning of the viewer as well as particular topics being reported: