by Adam Gabbatt on (#705YY)
The frontrunner for New York mayor has won social media with clips that are always fun - and resolutely on-messageZohran Mamdani's commanding lead in the New York City mayoral election owes much to his ability to tap into the concerns of New Yorkers - putting affordability and housing at the center of his campaign.But he's been helped, too, by a superstar social media presence. The charismatic 33-year-old regularly beams out slick videos on TikTok and Instagram that have helped raise his profile and attract a swathe of voters and volunteers. Continue reading...